February 12, 2015
Join Hands, Show the Love and Save a Life This Valentine's Day at Six Flags Discovery Kingdom
Breast Cancer Awareness Event Wraps Up With Survivors and Supporters Joining Hands
Guests visiting Six Flags Discovery Kingdom over the past month enthusiastically embraced the park’s Six Flags Turns Pink for the Cure event by purchasing a special pink admission ticket or dolphin swim with a portion from each benefiting Susan G. Komen Sacramento Valley.
On Saturday, February 14, through Komen’s Circle of Promise initiative to address the disparities in healthcare of African American women, breast cancer survivors and supporters will gather at the park as a symbolic gesture of solidarity. By linking arms, holding hands and connecting together, the participants will form giant concentric circles around the park’s iconic dolphin fountain that will also commemorate the final weekend of this special breast awareness event. The water in the fountain has run pink since the Martin Luther King Weekend kick-off event.
“We are honored to have transformed our park to pink, both on park property and in spirit, and contribute to Komen’s important work,” said Don McCoy, park president. “We especially appreciate our many guests and Six Flags Discovery Kingdom staff that supported the park’s efforts.”
Through ticket sales, purchase of dolphin swim program participation, and pink t-shirts sold in-park, monies raised Komen Sacramento Valley will support breast cancer research and education programs, and to subsidize between 25 and 30 mammography screenings for members of the community unable to afford the test.
“It’s exciting to have such an enthusiastic community partner,” said Kelly MacMillan, executive director of Komen Sacramento Valley. “Over the course of the campaign, Komen Sacramento Valley, park guests and the community as a whole have benefited from the commitment of Six Flags to help to increase awareness of breast cancer and the importance of being screened.
“We’re at 25 mammograms today, but more support this holiday weekend will help us fund 40.”
Komen’s Circle of Promise initiative addresses healthcare disparities of African American women who are rarely or never screened for reasons related to insurance or income. The initiative was developed to empower local African American women to access breast health care. Participants register and make a promise to take care of themselves and become an ambassador within their community.
Breast cancer is the most common cancer among women worldwide and the second leading cause of cancer death among African American women, exceeded by lung cancer.
In addition to the special PINK ticket, $5 from the sale of every commemorative pink t-shirt will go to Komen Sacramento. The park’s popular dolphin swim program, Dolphin Discovery, has a special pink swim opportunity with a portion of the swim program fee benefiting Komen.