A new way for Season Passholders to enjoy Six Flags this season has entered the arena: say hello to Perks & Play!
Perks & Play unifies our loyalty programs into one seamless experience. Do you chase the thrill of each roller coaster? Maybe sampling new menu items is up your alley? Or, as is the case most of the time, you’re a busy parent planning a summer of unforgettable family memories. Whatever the reason, your Season Pass Perks will provide excellent value all year long!
Loyalty programs in the entertainment industry are fluid, constantly evolving to align with what families actually need and want. Historically, many programs relied on complicated earning systems – often requiring you to visit a certain number of times within a specific month just to unlock a coupon for the next month. While this structure rewarded frequency, it didn't always align with the busy schedules of modern families.
For 2026, we are refining our approach based on extensive customer feedback and advancements in marketing technology. The goal is simple: lift restrictions and give Passholders an equal chance to maximize their visits when reward campaigns are active. This philosophy created Perks & Play, a robust platform designed to tap into emotional loyalty.
The new strategy focuses on delivering rewards that are both transactional and emotionally relevant. We want to reinforce that holding a Season Pass makes your day just that much better. Whether it is taking advantage of a discount on the latest merchandise to add to your collection or sharing the thrill with a loved one through a Bring-a-Friend Ticket, the program is designed to instill real value.
One of the most significant updates for the 2026 season is the complete overhaul of Pass Perks. If you held a Season Pass in 2025, you might remember the "visit-to-earn" model where rewards were unlocked based on monthly attendance. That model ended last season.
The new Pass Perks program, which officially kicks off in late January (starting with Knott's Berry Farm and rolling out broadly), removes the hurdles. If you have the Pass, you get the Perks. It’s that simple!
There are no visit requirements or complex point systems to track. Pass Perks will become available to active Passholders and Members throughout the season simply by virtue of being a member. This means you do not have to worry about squeezing in two visits in March just to get a deal in April. Instead, rewards are broadly distributed to all active accounts once a campaign is announced.
We have streamlined the digital experience to ensure your benefits are always at your fingertips. All Pass Perks live in a dedicated section of the Six Flags mobile app. This centralized hub allows you to view available offers, track redeemed perks, and see expired ones. Additionally, the visit counter remains in place so you can track your fun throughout the season.
To ensure you never miss a drop, reward campaigns will be communicated across all channels. You will receive notifications via:
The variety of rewards available in 2026 is more extensive than ever before. These offers are valid for a limited time at select locations and are designed to stack with or supplement your standard Season Pass discounts. While validity will vary, with most active for one to two weeks, the savings are substantial.
Passholders can look forward to a diverse mix of rewards throughout the season, including:
This new structure applies to all Six Flags parks in North America (excluding La Ronde) and ensures that every Passholder has the opportunity to enhance their visit with exclusive savings.
The landscape of family entertainment is competitive, but the 2026 Season Pass program stands out by focusing on what matters most: the customer experience. By shifting away from restrictive earning structures and investing in a flexible, digitally integrated loyalty program, we are ensuring that every family feels like a VIP.
A Season Pass is an investment in time together. It is the freedom to visit for just a few hours to catch a show and grab dinner, or to spend an entire Saturday marathon-riding the biggest coasters. With the addition of Pass Perks, that investment goes even further. The ability to bring a friend for free, save on meals, and access exclusive merchandise means the value of your pass grows with every use.
New in 2026, your Gold Pass will grant regional access to nearby Six Flags parks. While your Pass Perks are currently only usable at the park where you activated your Pass — also referred to as your home park — you’ll unlock access to an entire region of thrills and splashes.
This extra benefit will be added to Passes throughout the month of February, so keep an eye on your inbox and check out our post about the new Regional Access benefit to see which Six Flags parks are in your region.
Whether you are considering a Pass for the first time or renewing your Membership for another year, the 2026 program offers unprecedented value. The combination of "always-on" rewards, and the seamless mobile integration makes this the most customer-centric loyalty program in our history.
The gates are open, the coasters are running, and your rewards are waiting. Unlock the full potential of your summer — and your year — with a Season Pass that truly gives back.
Visit your designated home park Perks & Play home page or download the mobile app to get started.
At Six Flags, creating unforgettable moments has always been at the heart of everything we do. Every twist, turn, splash, and scream-worthy drop is driven by one mission: bringing joy to millions of guests and families year after year.
Gold Passholders and Members get benefit upgrades in February, 2026 — gain access to each of the Six Flags parks in your region!